How can we leverage the power of Pinterest and content marketing to strategically grow our creative businesses?
In this episode of Live Creatively, I’m chatting with Alayna Perrault. Alayna is a Pinterest and content marketing specialist. She helps creative entrepreneurs generate leads, grow their audience, and increase revenue using a strategic approach to organic marketing. Her work includes Pinterest management, blog writing, email marketing, and content strategy.
In our candid conversation, Alayna dishes on all things Pinterest and how we can use this powerful platform to grow our creative businesses. One of the key points she shared that really stuck with me from this episode is the longevity of Pinterest content and how it really is long-term marketing strategy that can yield incredible results if we stick with it. Like many of us as creatives, I invest so much time in content creation. So, I find it encouraging that the content I create for Pinterest lives on and continues to be valuable to my business for so much longer than other platforms, like Instagram.
Listen in as Alayna and I chat about:
- Why Pinterest is NOT a social media platform and what makes it different
- How to leverage Pinterest as a powerful tool and visually driven search engine
- How we can use the power of Pinterest to grow our creative businesses and get REAL results
- Pinterest best practices and content marketing strategies
- The role of content strategy and why it’s critical to success on Pinterest
This episode is jam PACKED with so much valuable advice, tips, and best practices. I learned so much as Alayna so generously shared her expertise on Pinterest and I know you will too!
What does it mean to Alayna to live creatively?
“Having a curious spirit and following your curiosity. Being open to trying new things and investing in growth for yourself. I think that growth and creativity really do go hand-in-hand. And so do joy and creativity. I feel like following what brings you joy is at the core of what it means to live creatively.”
If you are ready to start leveraging the power of Pinterest to grow your creative business, this episode is for you!
About Alayna Perrault
Alayna is a Pinterest and content marketing specialist. She helps creative entrepreneurs generate leads, grow their audience, and increase revenue using a strategic approach to organic marketing. Her work includes Pinterest management, blog writing, email marketing, and content strategy. She’s also a creative herself, and loves to dabble in painting with watercolor and acrylic in her cozy home studio.
You can find all of the links to connect with Alayna and check out anything she mentioned in the episode below:
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